Without Amazon, most of the internet disappears

Without Amazon, most of the internet disappears

So when you think of Amazon, you probably think of this ugly website or maybe Amazon buying Whole Foods and making avocados cheaper. But Amazon also sits behind a
huge portion of the internet. It dominates the server side computers that make the internet work. Right now, you’re probably
watching this video on a computer or a phone.
But when you click “play,” it isn’t just your computer
that’s doing the work. There’s another computer
somewhere out there in the world that’s sending the video to you, playing it along with you
from hundreds of miles away. And a lot of those
computers are run by Amazon. Most people online have
no idea they’re there. You only see them when you
look at the big picture. So what do those computers look like? They mostly look like this, a loud room with a ton of server racks. But while you might
expect that Apple servers are run by Apple and Netfix’s
servers are run by Netflix, the reality is weirder. See, if your servers are
just all in one room, then any network problem between you and the rest of the internet can bring down your whole system. So you want to give people as many ways to reach your website as possible, which means a whole
constellation of servers all around the world. That’s where host networks like
Amazon Web Services come in. AWS has dozens of data
centers in strategic points all around the world. It’s a kind of secondary
internet that’s completely controlled by Amazon. If someone in Chicago wants
to watch Stranger Things, and the Ohio fiber is tied up, they can get it from Oregon. If Oregon’s tied up, they
can get it from Quebec. You’ve probably heard of cloud computing, and this is what it means. It’s not some abstract cloud; it’s just a bunch of
warehouses full of thousands of servers networked together and rented out piece by piece. You can buy a big piece,
like Netflix and Apple, or a tiny piece for a single
website or piece of code. That flexibility has made AWS one of the biggest forces on the web, controlling as much as 40 percent of the programs running in the public cloud. When you take that 40 percent away, the internet starts to
look really different. Want to watch Netflix? Too bad, it’s gone. Same thing with Uber, Expedia, Yelp, Pinterest, and tons more. This isn’t just hypothetical. AWS still has regional blackouts sometimes if the system gets misconfigured. They’re usually fixed
within an hour or two, but while it lasts, you’re
stuck with companies like Facebook and Google
that are big enough to build their own server networks. So how did Amazon end up
owning most of the internet? Through the ‘90s, Amazon’s
web team was just devoted to making sure amazon.com loaded fast and didn’t go down. They got good enough that in 2000, they started to sell that
system to other companies. So if Target or Walmart
wanted to get into e-commerce, Amazon could build them an online store using the same technology. From there, the services kept getting more basic and fundamental. AWS officially launched in
2006 just storing files. A few months later, they
launched the ability to run programs remotely. They just kept growing,
adding more features and data centers and users until it became the monster we know today. It’s hard to say how an
online store ended up dominating the server
market while competitors like Oracle and IBM fell away. But the simple answer is
that while other companies got good at making deals
and filling contracts, Amazon treated server time
like any other product, making it as fast, cheap,
and fluid as possible. Now, cloud computing is
still really competitive. Microsoft’s Azure service
is nearly as big as Amazon, and Google’s in there fighting
for more business, too. But AWS is still basically
the gold standard, and it’s become a really
profitable business for the company. In the first quarter of this year, AWS brought in $7.7 billion in revenue, roughly half the company’s profit. So what does Amazon do
with all that money? Well, the nice thing
about being a massive multiprong company is that you can use profitable parts of the
business to funnel money to other parts that are still mature. For Amazon, that means growing
services like Amazon Prime or launching new products
under Amazon Basics, which can be priced so cheap that they drive competitors
out of business. That’s kind of awkward for Netflix, which is indirectly funding Amazon’s competing streaming
service under Amazon Prime. But it seems like it’s worked out so far. When Amazon bought Whole Foods in 2017, that same dynamic was on full display. Whole Foods is always
going to be more expensive than your local grocery store, but Amazon lowered prices up front to reel customers in. And because they had billions of dollars pouring out of the server business, they could afford to. What does that mean for you? Well for one, it means
when AWS does go down, most of the internet just disappears. But as long as it keeps working, Amazon’s basically printing
money and pouring it into other Amazon products, which means your Netflix binge ends up making your avocado a little bit cheaper. Thanks for watching. If you
want to know more about Amazon and their stranglehold
on the avocado industry, we have a whole other
video about their attempt to start a headquarters in New York that ended up not working out. And as always, like and subscribe and eat avocados.

Daniel Ostrander

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100 thoughts on “Without Amazon, most of the internet disappears

  1. The Verge says:

    Is this avocado ripe enough?

  2. Global Triathlon Network says:

    This guys head looks funny

  3. Sam Underhill says:

    1:20 Netflix actually has a much more sophisticated system using their own CDN

  4. Iain Russ says:

    The presenter is brilliant. Fantastic video. Thank you.

  5. Biswajit Baruah says:

    that was good video to watch

  6. 11 Yoshi says:

    I love the way you said Quebec 1:27

  7. Oishik Goswami says:

    2:04 wifi is off..I get why he did that, but unplugging the ethernet cable while being still connected to router would have looked more convincing.

  8. MOLE says:

    Once my time machine is completed I will go back to the 90’s and invest in Apple Amazon Microsoft and the Google ppl.

  9. Benny McKeon says:

    Someone please tie his hands down 😂😂

  10. Blake Buthod says:

    Break Amazon up

  11. Kamil's View says:

    Are you confusing the Internet with the Web?

  12. vamwolf says:

    k… fk you on your ui pref. you want super slick ui that has many layer to go thru. to do 1 thing… why some of the largest websites in the world stuck with 1 ui and never really change it…… done with that rat now. but rest of vid ok

  13. googleplusisevil says:

    Google hosts YouTube -_-

  14. googleplusisevil says:

    The Verge has really gone downhill recently

  15. Jose Ramos says:

    I'm watching this video on YouTube hosted by Google servers, on my Google pixel. Amazon has nothing to do with this.

  16. USPATRIOT99 says:

    Glad you are putting stuff out like this because I know most of the world has no idea what this is. It's amazing that we have been able to do this as humans. And yes it is a little scary how much AWS controls.

  17. Memes n Shet says:

    Not really,they just would’ve changed providers

  18. flawlessvic says:

    Hail Corporate.

  19. Brian Portillo says:

    I thought this was a video from two or three years ago with Chester Bennington in it, I was wrong…

  20. Alan Robb says:

    You could argue that big companies like this "monopolise" and restricts diversity ? Apples control of its apps software and echo system is a perfect example.I was going to include windows due to it's position, but it has become more of a framework with others hanging software and services onto it.

  21. Jan0711 says:

    Netflix use the Google Cloud?

  22. Adriano Condorelli says:

    Well i have known this for years!

  23. Josh eashappie says:

    Not entirely true, anyone using AWS could switch to Azure, which they should anyways.

  24. Dhaval Shah says:

    So Jeff Bezos can take down half of internet Thanos style

  25. quest 77051 says:

    amazing. i loooove amazon.

  26. Joe Thuo says:

    Oracle is the mother of all. Amazon used oracle servers for aws

  27. Rajarshi Nath says:

    Why isn't anyone talking about Oracle 🤔🤔🤔

  28. hbarudi says:

    Thanks for the video, always thought a set of red hat linux servers were at the internet exchange center (IXP) a place that connects ISP company networks and charge them for hardware, electricity and building space for all those computers that process the internet. Certainly that 41% amazon is significant when it comes to their ownership of this many servers. We do need more of those IXP, as there is none in my state of Ohio.

  29. Alex Atasi says:

    I only clicked cuz this guy looked like Justin Timberlake on the thumbnail xD

  30. Kathy Paaaina says:

    Aloha interesting information that's your Avocado your information Bless your 💓

  31. Yuva Raj says:

    He loves avocado for sure.

  32. Parker Chase says:

    the transition to the “Big Picture” intro has never not been awkward

  33. Puyung Tekno says:

    Amazon Is Internet

  34. Moha Ali says:

    This guy look like chester Bennington's geek brother.

  35. Hidden internets says:

    Not true. If Amazon services fails, companies will just go and use another service.

  36. canestrini808 says:

    Yes please; be gone!

  37. Francesco Vaccarella says:

    That was GREAT

  38. Arnold Curthbert says:

    one of the best breakdowns I've ever seen

  39. Hakeem Adjei says:

    Avocado being cheaper

  40. Prabij Shrestha says:

    Is he lost little brother of Chester ? They look quite a bit same 🤔🤔

  41. Cj James says:

    That’s y we need projects like elastos holo and INT

  42. miky97it says:

    Amazon own a small share (30%) of the cloud market

  43. Tap Trading says:

    Without Amazon, most of Bezos bald head disappear. “that’s would be nice”

  44. Jens Uhlmann says:

    WHY would you advertise to eat more avocados when it is so bad for the environment?

    You guys should sometimes think a bit more about what you tell your huge audience and not just go with what's in trend.

  45. Friedrich Hayek says:

    People need to buy their stuff at Amazon, physical retail is just much too expensive

  46. Friedrich Hayek says:

    And CNBC and mainstream media always say but Amazon doesn't make profit

  47. Tim Wallace says:

    its why when the fbi needs to find out somethiing they go see amazon Its why we have problems with privacy. Too much control over your information. The movie 1984 was right they just didnt have the right year. We are already there. Thats what happens when we give up our personal information to companies We are hack away from losing our information. Its not good. Social media was a good thing? hardly

  48. ilikeceral3 says:

    How much of the deep web is on AWS?

  49. No Nope says:

    Azure is better

  50. O C says:

    So EC2 and S3 sales are the biggest part of Amazon and by extension, AWS is the biggest provider.
    This is worrying, as Microsoft and Google start to beat up on the Gartner quadrant space previously dominated by AWS.
    AWS is dumping prices to compete with Azure and AWS never made a profit other than in 2017.
    Netflix is on dodgy ground with Disney and Walmart coming alongside with cannons fixed. AWS biggest customer is Netflix. Stock price will adjust. Poor Jeff. divorce, now this…

  51. Neil oppa says:

    This is fascinating.

  52. Ken Shibata says:

    0:36 YouTube uses Google Cloud, you know,

  53. Alex M says:

    4:24 "most of internet disappears." Is 40% really most of 100%?

  54. _ says:

    If you are looking for a hosting alternative available in the near future, please research Holochain.

  55. kai underwood says:

    Damn that music is J U I C Y

  56. Jason Walker says:

    If Amazon was gone, the content would simply move elsewhere.

  57. F Maz says:

    Pretty sure I watch this video off a Google server.

  58. MrRavmoor says:

    Clickbaity and missleading title, but sure, there would be some loss of data. Anything important has backups and other services would take over pretty fast after the initial turmoil. Most of the internet certainly wouldn't "disappear".

  59. mxpxgx says:

    Without Amazon, wealth is distributed among others

  60. TheFourthWinchester says:

    Pretty sure Verge did this shill video so that Amazon wants to buy them out.

  61. Oktaviani Friska says:

    This, is, GOOGLE

  62. limitless says:

    and besos is worring about downfall of amazon lol

  63. Mr. Norris says:

    Corrected title:

    Without Amazon, quite a lot internet services would disappear or change!

  64. Phil Ripley says:

    You left out an important point about how the Amazon business model kills jobs and then forces people to become slaves in their warehouses.

  65. Jude Furr says:

    All hail Bezos

  66. himanshu says:

    you look a bit like chester benington

  67. Adlai Newson says:

    do verge viewers really need to be told that cloud computing does not in fact refer to clouds? 🤣

  68. Mahipal Singh says:

    He gives a million expressions "watch carefully it's funny "

  69. Mahipal Singh says:

    I love this joker

  70. Al Mahbub Riyad says:

    When other businesses go out of business, Amazon removes the discount

  71. Hussein Ahmed says:


  72. Praveen Nelson says:

    bro, do you even do routing?

  73. talkdatrue says:

    2 mins in the video and you already said 10 things that are wrong. My dude, go talk about things you really know

  74. Zezo Zezon says:

    The initial background music gave me Stranger Things vibe. I can’t wait for Season 3!

  75. Dan Elisha says:

    I never buy thru amazon!

  76. Malicity D'Obscuro says:

    If Amazon was gone, then the Yahoo Home page might report news.

  77. Adrián Hernández Obradors says:

    I doubt any of the computers that send this video to the watchers are run by amazon.

  78. David West says:

    you guys dont know anything

  79. Suhail Ansari says:

    This show host is great

  80. Dat Dieter says:

    Just because amazon runs a lot of servers does not mean that if it would disappear half of the internet would '' disappear '' netflix and stuff would just need to find alternatives

  81. Sarang Mane says:

    Most of internet will disappear……. For a while.. no one is irreplaceable !

  82. Music Therapy says:

    Chester is back

  83. vick wang says:

    Watch elon musk turn this industry

  84. varun k says:

    These are such informative videos, I wish we could some how one day also make it easy to convert to any language.. that would be true power.. true knowledge !

  85. parvesh nogia says:

    You made it look so easy for general consumers to understand, it wouldn’t have been same if they tried to understanding it through a book or a blog.
    Hats-off to you guys at The Verge.

    You really make the technology easy to digest for a normal person.

  86. Jacob Frank says:

    Doesn't Google Cloud run Discord?

  87. Jared says:

    lukewarm take – monopolies are anticompetitive and distort free market mechanisms. things can get cheaper, but then after a point things get worse (see: comcast in the us)

  88. otis says:

    its not a monopoly if the consumer benefits, I'll say

  89. swampy says:

    Computers aren't personal anymore. They are just portals.

  90. Dylan murzello says:

    Hollow man

  91. Meme Clod says:

    Nah man, I watching this on my trusty pOtAtO

  92. Torsten Därr says:

    Without Amazon none of the internet would disappear as other cloud and infrastructure providers would fill the void.

  93. Lafeo 007 says:

    Well AWS severs will technically never go down, some other company will buy it and it goes on.

  94. pett pette says:

    Some people hate the USA but they have no idea how much their lives will change(at least in the short run) if the USA vanishes.

  95. Arkaprabha Chakraborty says:

    Why do all these Verge Hosts look so weird?

  96. Chandler Minh says:

    So Jeff Bezos didn't get rich just by selling books

  97. Jon Allen says:

    Nice hands– channeling Joe Cocker. Btw I don't use icloud, lyft, pinterest, facebook, microsoft, snap, spotify or netflix.

  98. Andrew Jehan says:

    The avocado price reduction is subsidized (i.e. losing money) and therefore clearly can't be a long-term business decision. They subsidize the avocados long enough to wipe out all the major competition, and then with no competitors they can charge even more for avocados than they sold them for originally. Not exactly the good news story The Verge makes it out to be.

  99. willinton06 says:

    Azure is already bigger, team Microsoft for the win

  100. Mike Turco says:

    If it was up to me i would launch an EMP and destroy the internet.
    One technology after another oppresses the people and enriches the powerful
    Screw Jeff B, send him into space and don't look back.

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