Good morning It’s about 10am on Thursday for me and I have been wanting to talk about dictionaries and why I actually really care about dictionaries on websites um, obviously I have a dictionary plugin that I sell at Dialect Pro so that’s just kind of disclaimer: I sell a dictionary plugin for WordPress, and, but, I built it and I continue to work on it and promote it because I believe that dictionaries are really important even for small websites and online projects just to recap what I wanna talk about in this video Who is for? If you run a website that you want to have impact in the long run, it’s a long term project you care about it deeply, this is, this should matter to you But why does it matter? Well, artificial intelligence is the future. it’s already runs a lot of what we do and it’s becoming the default much more so, really, really fast The longer you put off embracing that and accepting that artificial intelligence is a reality for you and your projects, it will be harder and harder to be successful over time This doesn’t mean you need to be able to create artificial intelligence. That’s not what I’m saying at all but you do need to know How to make your projects compatible to work with artificial intelligence so what do you need to do this is the third bullet point uh artificial intelligence runs on data uh so we need to do is start putting out better data these artificial intelligence systems and apps want to include you in whatever it is they’re doing and there’s lot of ways you can interact with them but one of the simplest and hugely effective things you can do, and what they’re looking for is a dictionary of terms that are relevant to what you do So, that’s what this all comes back to if those things sound like something you’re interested in, the rest of this video is what, we will look dig into that little bit more so to go back to artificial intelligence this is where we’re going this is what we’re doing everything in our artificial intelligence comes back to semantic data. Now semantic data (these are all bunch of big terms that most people who talk about because they sound really complicated and of course if you’re trying to build it yourself it is complicated) but in concept it is actually quite simple Semantic data is just a bunch of ideas and concepts that all tie together and as humans we can kinda create those contexts ourselves but how do you keep, like, we’re, we’re getting to a point where we can teach machines to make those kinds of connections So Essentially all of this, all it’s doing is building kind of a thesaurus for machines to understand concepts and ideas and how they relate to each other thesauruses are strictly for terms and definitions but we’re talking about connecting Bigger things not just small terms so for example if I have this mug when I look at a mug I can think about lots of different things that are involved with the mug. It’s also, we could call it a cup There is a beverage, there’s probably a beverage inside it could be coffee or tea, it could be water if I’m weird I can associate mugs with the designs that often come on mugs, whether it’s something serious or silly cartoons or a funny phrase I’ve already come up with many things that a mug alone has to do with, and the things that I might think about when talking about a mug uh computer don’t know how to do that without us teaching them how, and artificial intelligence is becoming refined and easier to get into so that more and more apps are starting to use that kind of correlation of different kinds of information so we already use a lot of artificial intelligence and you interact with it daily, or probably interact with it daily um we’re still kind of working through a lot of the old methods, so different technologies are still daunting for people who don’t understand how to let their project to be involved with artificial intelligence um but it’s becoming more important to worry about it so just to give you a few examples of artificial intelligence you already interact with Facebook, when it recognizes that your face is in a photo when you’ve tagged your face in previous photos it started picking up the pattern that is your unique face so when it sees your face, “sees your face” in a new photo, all it’s doing is recognizing that that pattern is similar enough to other pictures of you even though it’s a slightly different photo um or very different photo in some cases and it says “This pattern is unique to your face and we’re pretty sure this is you – can you tell us if that’s true?” and every time you say yes or no it’s learning a little bit more how to uniquely identify your face um another example is Google search Google Search is all run on these kinds of algorithms every time that you click on an article because you search for something it knows this was the correct kind of result for that kind of text so it’s learning to make all these relational um connections between different types of search terms and different types of content. So, over time it gets smarter and smarter and gives better and better results for searching different things and then another one is Amazon, when you if you search, if you shop on Amazon and it says, “Hey, we think you may like these products.” It’s guessing all of that based on the things you’ve previously purchased, the types of things you’ve been checking out, put on your wishlist, it’s using all of these algorithms to guess – in context, if you like these things – we think you’ll also like this thing. and of course, it’s very inaccurate a lot of the time but, over time we’re getting better and better at writing these types of scripts. So, that’s artificial intelligence. It’s really not like the robot uprising, we’re talking about very specific tools that do very specific things, but people are innovating all the time and artificial intelligence is becoming easier and more accessible. So, we’re rapidly seeing a huge influx of tools that all rely on these kinds of algorithms and your website, whether or not you’re building artificial intelligence, your website can be part of the data that they’re pulling from, and when your website can be a part of that data, you get more exposure. You get more traffic. You get more people who find you and wanna come to you, learn from you, buy your products Whatever it is you’re that you’re trying to do on your website. So. All of that is something you need to know about. You don’t need to build artificial intelligence. You just need to understand what it is, and why it matters to your website, because: You have to actually start giving better data. We give better data in a lot of ways, but a lot of it starts getting really technical really fast and the technology in that regard isn’t super amazing yet, it’s not super user-friendly all the time but a really good way to start getting involved without worrying about technical details is to build a glossary that ties in all the terms and themes your website uses or talks about, and that’s gonna start giving that data out to those artificial intelligence apps and allow them to kind of connect with your website in a more effective way, and start including who you are and what your project is out in many different areas, and, it’s really gonna be interesting to see how that turns out. But, a lot of those sites – I’m sorry, a lot of sites don’t use this. Which is really inhibiting what artificial intelligence can do for us. And it can be really useful both for your marketing and for your users. All sorts of stuff. The more of us we can get involved to start publishing these glossaries and dictionaries that really tailored to who we are and what we’re doing the projects we’re working on the better that these other applications can become and better serve… everyone. You’ll get more people who can find you, and participate in whatever it is you’re doing and they will benefit, because they’re finding you! and if you’re offering a service they need, that’s good. That’s ultimately how this all ties together. We have, you want to organize your content in a glossary that provides this kind of context, gives a little more data about whatever it is you talk about and whatever it is you do. And that’s useful for the people on your site and is useful for these artificial intelligence apps. So. All to recap! If you care about your site, it’s important to put content out that will get you included in future innovations that include artificial intelligence. Whatever those applications are, and whatever they come up with next we can’t know. But the best way to get included is to start publishing these extra pieces of data, like a simple glossary or a dictionary, which really isn’t too complicated to start doing. I hope this has been informative, if you have any further questions about artificial intelligence, or how it ties into our websites and projects you can of course ask in the comments section below or shoot an email to [email protected] I’ve been Anne Dorko, this is Dialect Pro, and why I care so much about dictionaries, even though it seems like a silly or small thing if you just have just never thought about it before. I hope you have a great day, this has been my first live video on Facebook, so thanks for bearing with me.