The real power of your phonebook | Gaurav Dalal | TEDxWalledCity

The real power of your phonebook | Gaurav Dalal | TEDxWalledCity

Translator: Mohiedden Albendqji
Reviewer: Denise RQ I want to ask you a question. What is really a discovery,
and what is an invention? Invention, on one side, is creating
something new, innovative, out of the box. Discovery is just finding the unknown. Sometime back, I was trying to look for
a knee surgeon for my grandmother. It posed me a very interesting question: how do I find this knee surgeon? Where to we find these contacts? How do you look for them? The most obvious choices are that you’d will probably go
post on Facebook, “I’m looking for a knee surgeon,” or you would ask your friends,
“Do you know a good guy?” You’d ask other doctors
to recommend you someone, but the real chances are
that I am not going to be able to find or look exactly
of where I can find this guy. That, my friends, led me
to a very interesting discovery. The discovery was, that I realized
when I looked up into my phone I have a knack to save
each one of my contacts in reference to what they are, who they are, or what relationship
I have with them. Let’s try and experience it together. If all of you would take out your phones. Go into “Contacts,” hit “Search,” and type in a “Doctor.” I typically save doctors as “Dr,”
or you could have it as “Doc.” Do you see some? How many did you get? Two, three? Fifteen! Oh, my God. All right. Four? You don’t get sick too much. Say about ten. But let me show you,
despite these numbers, you have at least 100 times more doctors already in your network
that you are not even aware of. How did this come by? This is the roots of our discovery
that made us create an interesting product called LinkLadder. What LinkLadder does
it is a very interesting product. It ‘s one of those app
that lets you see or know who to contact when you are
looking for a certain person. So if I am looking for a doctor,
it would actually return a count of how many doctors my friends might have
so that I can contact them. Now suddenly, things change,
and it becomes interesting, because now, when I look for a surgeon, when I look for a tutor, when I look for a gardener, when I look for all of these people
in our daily lives, I don’t know who to ask. But if I get a count of how many people
I can ask, things become suddenly easy. Do I really know all my contacts? Each one of us has thousands of entries
of people saved in our address books. Do we all know all of them? I saved the guy who came
and installed broadband on my system. I even saved his number
just so that I can pick up his call. But do I really know all my contacts? I could literally be saved as “Gary TEDx”
after you guys walk out of here, but that is a knack. I interact with so many people, I go to conferences, and I just save
numbers here and there. I literally don’t even know if there are
thousands of doctors that I already know, but just because I haven’t tagged them
as doctors in my address book, I can’t search them. So what we did was we took all of your addresses
and this data onto the cloud, and we merged them together
to come up with one unique tag. So if Gary is going to be called a doctor,
or you are going to be called a lawyer, or somebody else is going
to be called a surgeon, the world decides what you are,
and that’s how we save them. That cloud tag is what is pushed
to all of your address books, and that makes it searchable, so the next time
I am picking up my phone, and try to look for a surgeon,
I would see that entry into my phone. We really have contacts
from when the phone was invented. We’ve carried, we’ve changed phones,
we’ve changed technologies, right from the time from 1876
– as it shows in the picture – to the new Apple watch right now. We’ve literally carried our contacts,
and these are treasures. We’ve never let them go;
we’ve packed them up, we’ve saved them up, we’ve transported them,
we’ve written then around, but we’ve never let them go
because these were our treasures. This is what we thought
is the most valuable possession a man has, yet, there nothing done on it. I know there are a lot of concerns
in terms of privacy. These contacts are yours. But guess what? Facebook, Twitter, Linkedln,
a lot of the other apps have actually taken your contacts
away from you as it is. They are using them to suggest
and build your own networks. What we are doing here is we are actually
making something more valuable to you. This, backed by a concept where you could actually hide the contacts
that you don’t want to share. This makes it more interesting. At the end of the day, I would really say an entrepreneur or a business has
a major problem when it goes to market. The two things that we are trying to do are we are trying to get discovered,
somebody should come and find me, or we are trying to look for people. Setting up a business for myself
I had to get an accountant, a real estate agent, an architect,
I had to get so many people. How do I look for these people? And as a business,
I want to get discovered. I want people
to recommend me not KPMG. How do I get in front of people
through my own network? I literally have thousands of people
around me who could recommend me. How do I put myself forward
in front of them? LinkLadder is the only solution,
and the idea fulfills it. A friend in need is a friend indeed, but your contact on LinkLadder
is your friend forever. Thank you. (Applause)

Daniel Ostrander

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4 thoughts on “The real power of your phonebook | Gaurav Dalal | TEDxWalledCity

  1. Samy Laggoune says:


  2. Bouaza Chell says:



  3. ASTHA RATAWAL says:


  4. Belal Breaga Bakht says:

    Great talk Gaurav, right on the money! I need this

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