How to Set Up: 5 Essential Google Analytics Filters

How to Set Up: 5 Essential Google Analytics Filters

hello and welcome to the latest video
from iProspect TV. My name is Kevin McAuley and today we’re
gonna show you how to set up Google Analytics filters, as well as five essential Google Analytics filters and why you
need them. So, not having filters equals sad face. Now the reason for this is because
Google doesn’t apply filters to Google Analytics data automatically and
this may be bad because you might want to filter out
certain types of traffic. For example if you are people in your workplace
regularly visit your own company website, then you
don’t wanna be looking at that data because it’s gonna kinda skew the information in there and not gonna
give you a true picture of what’s happening. You also might wanna filter out traffic
from people coming from countries outside of where you do business. Again, if you’re making business
decisions regarding your website based on that, then it’s not giving you a fair and
accurate picture of what your actual customers in your
country are doing. So to set up this first filter. From the admin column, we want to go to the
left hand column there where it says account and scroll down to all filters. And then we’re gonna select ‘New Filter’. Now, we want to give this filter an easy to identify name. So we are gonna name this filter ‘Block Internal Traffic’ because we are going to use it to cut out any traffic from people in our own office or from ourselves. Now we are gonna change the drop down there from ‘Traffic from the ISP domain’ to ‘Traffic from the IP address’. We just wanna leave the drop down to exclude as it is and we want to put in our IP address there. So, if you don’t know your IP address just go to Google and just Google ‘What’s my IP’ or ‘My IP’ and you should be able to get that easily enough. We are just gonna use the default here, example. You can apply it to different views but for
now we’re just gonna save it and we’ll apply it to different views later. And there we have a filter created for ‘Block Internal Traffic’. The second filter that we are gonna create is is the exact opposite and and it’s gonna
allies to see the ‘Internal traffic only’. So this is really
useful for for testing purposes and to ensure that you’re
tracking and that your goals are set up correctly. Because you can just perform an action
the website, you can go look at this profile with the filter and you know very quickly and easily if your tracking is working. So let’s jump
back into analytics and I’ll show you how to set that up. So again from the ‘All Filters’ column we are gonna select a new filter. We’re gonna call this ‘Internal Traffic Only’, And I’m gonna change ‘Exclude’ to ‘Include Only’ ‘Taffic from the IP address’ and again you want to put in your IP address
that we got before. We are just gonna save this and then add it to a profile later. Cool, so now we’ve got our first 2 filters set up. So now time to move on to the third one. So the third filter we’re gonna set up is is just to look at traffic to a
subdirectory. So this can be extremely useful for
heavily trafficked areas of your website such as your blog.
So now you should be getting the idea. We are gonna go ‘New Filter’ again. We are gonna give this a name like ‘Blog Traffic Only’. We’re are gonna change ‘Exclude’ to ‘Include’, and we are gonna change it from ‘Traffic to the ISP Domain’ to ‘Traffic to the Directories’ and here we are gonna put in the sub-directory. So we’re gonna put in ‘Blog’ and it’s important here that we put in the the the forward slash on each at both
before and after the subdirectory. And again, just save that. And you will have your blog traffic filter. So, the fourth filter is a bit of a techy one and it’s for filtering lowercase URIs or basically the extensions of your URL. So, Google Analytics will capture data
as it appears in a browser. So it means you can have 2 URLs that show the same content and appear as 2 separate entries. So, for example if someone typed into their browser ‘’ in lowercase and and someone else did it in uppercase. Then these would appear as two separate visits to 2 different pages when really they’re the same page in Analytics and they’d be doubling up on page views. So we wanna cut that out. So we’ll jump back into analytics and we’ll show you how to do that. So again we’re gonna select ‘New Filter’ and we are gonna give it recognisable name. So we are gonna call this one ‘Show lowercase URIs’ ‘Show lowercase URIs’. Okay this time it’s gonna be slightly different because we wanna select a custom filter where as before we selected predefined filters. So we will hit the custom filter button and and here we wanna select the lowercase button and in the filter filed drop down we want to select ‘Request URI’ under the content and traffic. Okay and that’s it and again we will save this and we can apply it to the profiles later. So the final filter we’re gonna look at is ‘Excluding traffic from different
countries’ but this could also be used for really any geographic location. But we find it useful as many of our clients want to target Irish
consumers only and sometimes they might have a global
website so they just want to see what Irish consumers are doing on their website. So, it’s s good way to ensure data is clean and we are cutting out traffic from other parts of the world. So again, lets jump in and see how we do that. So, no prizes at this stage for guessing what we click! So we go ‘New Filter’ again and again we are gonna give it a name. We’ll call this one ‘Irish Traffic Only’ and this is another custom filter and here we want to ‘Include’ and from the filter field drop downs, we want to select ‘Country’. So it can take a bit of digging out, so an eye out for it and then in the filter pattern we want to type ‘Ireland’. And again we we’ll save this and apply it shortly to our profiles. So there we go, we’ve got 5 different analytics filters. Now it’s time to see how we apply these to an actual profile, so we can look at the actual traffic that is coming from these filters. So now that we have all of our filters set up, lets actually put them to use. So again, we are back inside the analytics account. We’re in the right account, we’re on the website that we want to look at the traffic on and now we’re gonna go to the view or the profile. And this is where we are gonna apply some of our filters. So we recommend as best practice to create a view before you add any filters that you are
gonna call ‘Unfiltered Data’. It’s good to keep this in the account to see what’s happening without any filters applied to your account and looking at all the different traffic. But what we are gonna do is create a new view and we gonna call this view ‘Ireland Only’. So we are gonna apply the latest filter that we used which was
for Irish Only Traffic and we are gonna change the time zone to Ireland and we will create the view. So the next thing we are gonna do in this view is to add our filter. So here we are gonna add ‘New Filter’, nice big red button makes it stand out. And we can either create a new filter just like the steps like I’ve shown you before or we can apply one of the existing ones and that’s what we are gonna do. So I’m gonna apply the ‘Irish Traffic Only’ filter. I’ll add that and I’ll save. Now, if I go back to my profiles, I’ve got various profiles I can look at. So I’ve got ‘All website data’ and and ‘unfiltered data’ which are pretty much the same. Every account will start with ‘All website data’ and now I’ve got ‘Ireland Only’. So when I wanna just see what the traffic from Ireland is doing, I can just click on this view on this profile and I’ll be able to see. If I wanna create one for the blog traffic, I just go ahead and do the exact same again. And that’s pretty much it. That’s how you set up filters and how you use them on views. If you have any questions on any of that please feel free to leave us a comment or reach out. You can get the full step by step instructions on the blog at: Until next time, hope you found this video useful and thanks for watching!

Daniel Ostrander

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27 thoughts on “How to Set Up: 5 Essential Google Analytics Filters

  1. ThaEzioAuditore says:

    Very informative, thank you very much ! 

  2. Toba Obiwale says:

    You made my day !
    Thank you…

  3. Ramon Curmi says:

    whats the difference between the left Filter or the right filter since they both do the same thing? Thanks 

  4. Jeroen Alblas says:

    So now the Ireland view doesn't use the other four filters right? The other four filters aren't doing anything in this case, because not used in any view/profile?

  5. Patrice M Foster says:

    I like the way you explain in simple terms so anyone could understand and follow. What about having a global filter is this needed?

  6. Joan Walsh says:

    i set those 5 filters. thank you. now to create the profiles. so would you recommend to create an 'unfiltered view' 1st? done. 'Ireland Traffic Only' profile – wouldn't you have to add 'Block Internal Traffic' on this too? aswell as on ' posts' and 'URI's'?

  7. Dirty Instrumentals says:

    Thnx So Much, This Was So Helpful

  8. Solomon Ritchie Ebenezer says:

    Can someone help me in filter field option !! In what circumstances, we can use Search, Replace and Advanced settings !!! Kindly help me out with few examples !!!

  9. Barbara says:

    Very helpful information!

  10. LucPalpo says:

    This is great, but how do you view the results of the new filter?

  11. Brady Smith says:

    How can I block everyone who is not in my contacts?

  12. Alistair Fellowes says:

    Great video. I'm not sure however if filtered IPs are filtered from Real Time Overview? My ones don't seem to be filtered even though I have set up the filters.

  13. Jeff Mohler says:

    You saved me hours of frustration!

  14. James Lowery says:

    Thanks! Very simple and to the point. You're a life saver!

  15. Colin Stodd says:

    I wish every video was this simple and great in life. Thanks 🙂

  16. Bob Arnold says:

    I rarely "like" a video – this one is an exception. Even though the Google Analytics dash-board has changed in four years, this is the only video that is follow-able. Pauses between phrases, repetition ("the red botton") I'll be looking for more tutorials from IProspect Ireland – or from Ireland 😉

  17. Bob Arnold says:

    Following the suggestions in the video. I set up four views of my website traffic, My IP, Not My IP, My Telus, Not My Telus; the first two based on the IP address as found through "" and the second on the host name. The results seem exactly reversed – Google Analytics:Overview reports internal accesses as external and vice-versa. Can anyone suggest a next step for solving this problem? I want to measure external hits only and I think I'm getting everything.

  18. Sameer Naik says:

    nice info, thanks

  19. Khalid Semary says:

    Fine instructions 👍🏻

  20. Smurfy702 says:

    Great video. Thanks for this

  21. Kingofhoppers says:

    how do you display a view

  22. 077 Di says:

    Thank you , very clear tutorial. you said you have heavy traffic how do you do that do you have tutorial how to make this traffic?

  23. Lori B says:

    Thank you so very much. You were simple, direct and crystal clear. Just need to how to test via the Real Time.

  24. Noa Flok says:

    Very clear, but how do you add multiple IP addresses to one filter?

  25. Santosh Shinde says:

    Thank you ……….that is useful

  26. Lori B says:

    I did the block internal only; did an edit but still saw my visit as a pageview:(

  27. Lori B says:

    One year later and I'm still reviewing. Traffic issues with my blog and just now I got it! BUT blogger does not afford me the features shown in this demo. Thank you so much and God bless!

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