At eBay, it’s simple – we succeed when sellers do. We want to help you to grow your business, future-proof your listings and boost your sales. So let’s talk about how product identifiers do this. More and more eBay purchases are happening on mobiles. It’s changing online retail. People don’t have the patience to scroll through hundreds of individual listings to search for the right item. They want to easily find and compare what’s available. Adding product identifiers can help your eBay listings to be shown in search engine results, such as Google or Bing. It can also help certain eBay features, such as product reviews, to appear on your listings. So, what are product identifiers? Product identifiers are unique codes that can be used to identify a specific product. They work much like barcodes. The type of product identifier you use can vary depending on the category you’re selling in. Examples of product identifiers are Brand name, Global Trade Item Numbers or GTINs such as, European Article Numbers or EANs or ISBNs for books, and Manufacturer Part Numbers or MPNs. Product identifiers are required when you’re listing in most categories. Using a product identifier can save you time when creating listings. Enter the code and if your product already exists in the eBay catalogue, we’ll suggest a match. When you use the catalogue, you’ll find that many of the fields such as photo and title are already pre-populated. Only select suggestions that exactly match your product. If you select a product that’s slightly different, such as a model from a different year or with different specifications, you risk misleading buyers. When you use the correct catalogue entry, it could help reduce the number of return requests. That’s because people can be sure what they’re buying. If there aren’t any matches in the catalogue, you can select a category and create your listing manually. What happens if you’ve already got live listings which don’t have product identifiers? For example, you selected “Does not apply”. Maybe you didn’t have the code handy when the listing was created. Going back into listings to add missing codes might be a lot of work, so it is worth it? Having product identifiers in your listings is best practice on eBay. When you add them, you’re increasing the chances of a customer finding your item. Of course, if you sell in some categories, such as antiques, product identifiers may not exist. In that case, you always have the option to select “Does not apply” But, adding a product identifier to listings for new items is the way to go long-term on eBay. So, make sure you always use a product identifier where one exists. Find out when new tips are published. Subscribe to our channel on YouTube and click the bell icon to enable notifications. YouTube’ll let you know as soon as new videos are available.